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Founded in 1952, Stein Sign Display is a full-service sign company specializing in the design, production, and installation of all types of signage, including digital and static billboards. With over 70 years of experience, we are committed to delivering high-quality, custom signage solutions tailored to each client’s needs.

With offices in Watertown and Sioux Falls, Stein Sign Display is proud to serve businesses and organizations across eastern South Dakota and surrounding areas. No matter the size or scope of your project, our team is equipped to deliver high-quality signage and billboard solutions to fit your needs.

From eye-catching storefront signs to large-scale commercial installations and premium billboard advertising, we’re your trusted partner for expert craftsmanship and exceptional service—right where you need us.

Sign Design Services

Bringing Your Vision to Life

Have an idea? We’ll help you shape it into something unforgettable.
Our design team combines creativity, strategy, and experience to create signs that grab attention and leave a lasting impression. Whether you’re starting with a rough concept or a blank slate, we’ll guide you through the process and deliver a design that truly reflects your brand.

Let us put our imagination to work—because your sign should be as bold and unique as your business.

Learn More About Our Design Process

Professional Sign Installation

Built to Last. Installed with Precision.

From towering pylon signs to small storefront displays, our installation team handles it all—safely, efficiently, and with expert attention to detail.

With decades of experience and the right equipment for any job, we ensure your sign is installed correctly the first time—on time and on budget. No matter the size or complexity, our crew is ready to deliver.

See Our Install Team in Action

Sign Repair & Maintenance

Fast Fixes. Trusted Service.

If your sign isn’t lighting up or functioning the way it should, we’re here to help. Our experienced technicians can quickly diagnose the issue and provide reliable, lasting repairs—keeping your signage looking sharp and working hard.

Many businesses trust Stein Sign Display for all their service work because of our expertise, fast response times, and commitment to quality.

Need an upgrade? Ask us about retrofitting neon signs with energy-efficient LEDs—a smart way to save on long-term costs.

Learn More About Our Repair Services

STEIN SIGN DISPLAY NEWS

Since 1952, Stein Sign Display has been lighting up South Dakota’s business landscape—literally and figuratively. What began as Hi-Way Sign Company, founded by Clint Stein, has grown into a multi-generational family business that’s synonymous with quality, creativity...

Stein Sign Display Featured in Billboard Insider

Stein Sign Display Featured in Billboard Insider: A Story of Growth and Family Legacy Stein Sign Display was recently highlighted in Billboard Insider, offering an exciting look into the company’s journey, growth, and vision. Stuart Stein, the President of Stein Sign...

Monument Signs: The Landmark Your Business Needs

Monument Signs The Landmark Your Business Needs When it comes to making a bold and lasting impression, monument signs are the MVP’s of the signage world. Standing tall and prominent, these signs are often the first thing people notice when approaching a business,...

WHY CHOOSE US?

Worthington Industries of Watertown, SD

I have been nothing but impressed with the unwavering level of professionalism, and dedication your team has shown me from the very beginning. The quality of your product is truly beyond reproach; furthermore, the manner in which Chris Wilson and Jeremy VanZee have conducted themselves has brought great trust and respect upon themselves at Stein Sign Display. The high standards at which they operate has irrevocably set the bar for service and performance. I am extremely grateful and appreciative of

Matthew Wells, Engineer
Worthington Industries of Watertown, SD

McDonald’s of Watertown

Three years ago, we had a major remodel at McDonalds located in Watertown S.D. That was the first time we worked with Stein Sign and continue to work with them to this day. They do all of our repair work at both locations. The quality of the service is very impressive. When we call for service, they will give us an exact date and work around our busy times to get our lights up and running. We have had to

Carol Hurkes, Manager
McDonald’s of Watertown, SD

Brookings Health System, Brookings, SD

By far, Stein Sign Display is the best sign company we have worked with. Stuart and Chris have been very responsive to our needs for our hospital expansion and renovation project. Their installer, Jeremy, was very polite and professional. When there was a slight error on install, Jeremy showed me the error right away and worked with our construction team to fix it right away. I was impressed that he admitted the mistake and worked to correct it rather than

Julia Yoder, Marketing & Public Relations Director
Brookings Health System, Brookings, SD